Addicted to black; why colour analysis still works if you can’t ditch it


It’s Black Friday this week, which seems the perfect time for two things:

  1. A colour sale! Click here for 30% selected colours.
  2. A discussion about black. A bit unusual, for a company obsessed with colour, but as a wardrobe staple for millions of women, I thought it was time we at least acknowledged its existence.

When it comes to anti-colour analysis arguments, I must hear ‘the majority of my wardrobe is black and I am not interested in ditching it’ more than any other reason for not getting an analysis.

Ironically, black is actually one of the hardest, harshest colours to wear – even the most ardent lovers of black (particularly those who know that, really, it doesn’t flatter them) admit that perhaps it gets harder to wear as they age, or that they always need to wear make up if they’re sporting black near their face, or maybe that it’s strictly for evening lighting, or only for wearing only when they have a deep summer tan. Nonetheless, they still avoid colour analysis on the basis that ‘I won’t be given black,’ and therefore will not be able to stick to it.

My response, when someone says this is (a) well, you might be given black, if it’s really that good for you and (b) you know that if it isn’t in your palette, I’m not actually going to come to your house and burn all your black clothes, right?

Joking aside, what a good analyst can do, if you are truly wedded to your black, is recommend colours to wear with that black that will make the whole look far more flattering and every bit as chic (maybe even a little bit more so) than the all black version. Of course, we all secretly hope that you’ll see how many other colours work more effectively for black on you, but there are plenty of options even if you decide never to ditch the black.

No colours go as well with each other as those within a single palette, but personally I think there are a handful of colours from each palette that can be carefully paired with black for a timeless and effortless look that allows you to wear the black you love with a more flattering colour under your face.

To give you a little insight, here’s my favourite addition to black for each season to avoid that stark monochrome look (not always terribly clever, even on the boldest of Winters):


Kettlewell items shown: Long sleeve faux wrap , Cashmere Gauze Stole in Sahara. Other items – see Polyvore

Kettlewell items shown:   Long sleeve faux wrapShawl Collar Wrap in Watermelon. Other items – see Polyvore


Kettlewell items shown:  Long sleeve faux wrap, Florence Infinity Scarf in Duck Egg. Other items – see Polyvore.

raw-wintersKettlewell items shown:  Long sleeve faux wrap, Mid Cascade Wrap in Sapphire. Other items – see Polyvore.

And if you ever feel ready to leave the black, look out for an upcoming post on the best alternatives to black for each season – all the benefits of a chic dark neutral with none of the complexion draining.

And if we’ve persuaded you that you can safely step away from black here and there in your wardrobe, don’t forget the colour sale!

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