The Pantone Colour of the Year 2017: Greenery – by Jo


I know this isn’t the very first post of the year, but writing about the Pantone Colour of the Year has started to feel a little like the official start of the new year for me and my work, which is, after all, largely based around colour. So let’s say Happy New Colour Year!

The Pantone Colour of the Year is surprisingly significant, even for non-fashion-followers. It sets the trends for fashion, interiors and art, and heavily influences what will be available in shops in the coming year.

This year’s colour choice marks a bit of a shift away from the muted, unobtrusive tones of Rose Quartz and Serenity, and the previous year’s big hit, Marsala. 2017’s Colour of the Year is Greenery, an ever so slightly muted, but still saturated, grass green.

In the words of Pantone, ‘Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid tumultuous social and political environment’. Pantone goes on to explain that ‘Greenery is symbolic of new beginnings’ and ‘evokes the first days of spring… Greenery signals consumers to take a deep breath, oxygenate and reinvigorate’. Broadly speaking I think it’s safe to translate that to green = plants = new growth = new beginnings = a time of change and reinvigoration, whether socially, economically, or sartorially!


Kettlewell’s ‘We love Green’ Pinterest board

Greenery sits somewhere on the cusp of Spring and Autumn – perfect for Golden (Warm) Springs and Vibrant (True) Autumns, as well as being wearable for other types of both seasons. Of course, the Winters and Summers among you probably already have your heads in your hands, but panic not. Although this is very much a warm toned shade, even Pantone’s own introductory video to the shade features a range of tones from acid green through to deep emerald and soft jade. Expect to see cooler greens appearing for both Winters and Summers.


Tasha top in Turtle Green, Florence infinity scarf in Olive Grove,  Shawl collar wrap in Light Moss, model is wearing a Maria Cowl in in Olive Grove (currently 50% off in sale)


Mid cascade wrap in Kerry Green (also worn by model), Florence infinity scarf in Leaf, Long camisole in Apple


Tasha top in Spruce (also worn by model), City Poncho in Emerald Turquoise (currently 30% off in the sale), Semi scoop 3/4 sleeve in Soft Teal


Silky scoop neck in Pine (also worn by model), Scoop neck 3/4 sleeve in Emerald, Shawl collar wrap in Dark Emerald



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