Apologies if the weather back home is a bit on the chilly side, but today’s blog post comes to you from sunny South Africa, where for the past four days we have been busy shooting our summer 2018 brochure.
This year, we are dividing the shoots between two stunning beach houses just outside Cape Town: Britannia Bay, where we are shooting Analu, our Brazilian Winter model, who lives in New York and whose dark skin tone looks amazing with the strong winter colours, and Kommetjie, where we are shooting our South African Spring model, Michelle. (The eagle-eyed will recognise Michelle from last summer’s catalogue – she has since had baby number two, as well as a fabulous new pixie haircut!).
Our January Cape Town shoot is definitely one of the highlights of the year for me – not just because it’s great to feel the sun on my face again, but because I get to see all our amazing new colours in their very best light: drenched in sunshine and brought to life by the reflected intensity of those vast blue skies.
I also love being able to see the new styles in exactly the sort of holiday location we’d envisaged at design stage – that easy jersey shirt dress worn for a stroll along the beach; that simple V-neck tee teamed with a pair of denim shorts for a relaxed sunny lunch on the terrace. It feels like the final step on the journey before the clothes appear in the catalogue destined for your doorstep.
Excitingly, for our summer 2018 collection, we’ve gone bigger on colour than ever before, with everything from limeade and electric blue to tangelo orange and neon yellow, as well as soft lilacs and pretty pinks. We also have the most amazing eye-popping hot pink for you winters. And I don’t think I’ll be spoiling the surprise when I say that our stylist Keira has some colour-blocking treats in store that are bound to be a great source of inspiration next summer.
For a live, behind-the-scenes sneak peek of our Cape Town shoot, watch us on Instagram Stories, where we’ll be posting videos and sharing moments from our day. But be warned: it may bring on a serious case of wanderlust!