seasons

Saluting the sunshine hues by Melissa

Did you spot Kettlewell in The Times this week? T2 had dedicated the front page and a double-page spread to our favourite topic, colour, and specifically how to wear it this summer. Fashion Director Anna Murphy was telling us all to move beyond blacks and neutrals and embrace the season’s sunshine hues, and for those overwhelmed by all the colour choice on the high street right now, Kettlewell was the place to go to find the colours that work best for you. It’s always great to get a mention in the national press and to take part in any conversation about colour, so we were thrilled to be included.

Talking of summer colour choices, we’ve been poring over Pantone charts and mood boards in the studio this week, choosing colours and prints for our Spring/Summer 2018 collection.

With Pure Zen, Living Garden, Drawn Botanicals, Mystical Tribes and Neon Tropics among the predicted style trends for 2018, it was a case of assessing a range of potential prints to identify ones that would best work for our styles and fabrics, as well as, of course, our customers. Then it was down to the serious business of choosing new colours, with each of the four seasons, Spring (me), Summer (Sarah), Autumn (Claire) and Winter (Anna) selecting the shades for their respective palettes from literally thousands in the Pantone charts. It’s rather like a group of people in a restaurant intently viewing the world’s longest menu, imploring the next person to go first before making their own choice.

The key is to leaf through the Pantone charts, colour by colour, and hone in on the shades that you are instinctively drawn to, with an eye on the style it would suit. With 150 shades already in the range, it’s no easy task to find ‘new’ colours.  Winter is the hardest season to work with, as the colours have to be spot-on:  intense and vibrant or icy and sharp, with no shades in between, but the three others have plenty of variation either side. After hours of intense colour scrutiny, we had whittled it down to our favourites.

Heliotrope, blue jewel, shell pink, dove grey, azure and pink geranium have been our bestselling colours this summer, with the apple butterfly print and red and white Breton stripe among our most popular prints. It’ll be interesting to see which of the shades we’ve just picked out will be topping the charts this time next year.

Think pink

headerPink has been a Big Thing for the past few seasons, and this one is no exception, with two gorgeous dusky pinks – one neutral, one cool – making it into the Pantone colour trend report. However, if soft pinks don’t float your boat, panic not. Pinks are going not one but three ways this winter – soft, deep, and bright – and I promise that at least one of them will work on you, whatever your season.

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Your personal colour palette will determine which shade of pink will make the best statement for you this autumn/winter and beyond. Getting your colours analysed is the best way to discover your own palette, but if you haven’t had an analysis yet and want to give yourself a little head start, why not have a go at Kettlewell’s ‘which season are you?‘ quiz to get you started?

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Spring

As a Spring, you can go for the very brightest warm pinks, from almost-red watermelon through to bright coral shades. Make sure you don’t drift into cool toned fuchsia and magenta shades. Also expect to see lots of your best soft warm pinks, especially in velvet, which seems set to be the fabric of the season.

Best pinks: watermelonrosemellow rosepink coral

For details of all items, visit our Polyvore page.

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Summer

As with Springs, soft pinks in velvet and silk will abound, and with both Pantone colour trend pinks being firmly in the Summer palette, you shouldn’t struggle to find soft pinks. For a bit of a change from all the softness, you can also expect to see really deep pinks, almost burgundy, such as beetroot and mulberry.

Best pinks: musk rosepink clover marlsoft orchidbeetroot and mulberry

For details of all items, visit our Polyvore page.

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Autumn

Autumn isn’t exactly renowned for its huge range of pinks, but the softer peachy pinks in textured fabrics like velvet and corduroy will work fantastically well for you as well as for your fellow warm toned Springs. Make sure the shade is peachy rather than mauve, so it flatters your warm skin tone. Steer clear of the deeper fuchsia and raspberry tones.

Best pinks: mellow roselight coralpeach

For details of all items, visit our Polyvore page.

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Winter

While those very soft mellow pinks are going to do absolutely nothing for you, console yourself with the thought that this seasons vampy deep pink lip will look absolutely fantastic on you. Or try adding that deep purplish pink to your wardrobe. If you prefer a lighter shade, cerise and hot pink will offer a great party alternative.

Best colours: mulberrydiva pink, cerisehot pinkfuchsia

For details of all items, visit our Polyvore page.

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For details of all items, visit our Polyvore page.

…and for all things PINK, visit our Pinterest board

Which season are you?

 

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If you haven’t had your colours done, a lot of the talk of Springs, Summers, cool tones, high contrast, choosing your best neutral and all the rest of it might be a little double dutch to you. For those of you who aren’t ready to go for the full analysis process yet, we have come up with the perfect tool to help you find out a little bit more about your personal colour palette and the shades that will make you look your best.

On the home page right now (or just click on this link if you want to go straight there) is a quiz to help you discover which season you might be and which palette of colours could be the best one for you.

Our quiz will help you explore whether you have warm or cool skin tone, and whether you have the high contrast colouring and bright personality of one of the ‘clear’ seasons (Spring or Winter) or the more laid back/sophisticated persona and more tonal look of one of the ‘soft’ seasons.

Of course, this quiz comes with all the usual caveats (we know that there is absolutely no replacement for an expert analyst) but we promise it’s good fun, will teach you a bit more about your best colours and hopefully will give you a little insight into the analysis process.

Let us know how you get on!

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